APPROACH

You always know what happens next.

A clear path from first call to launch: what I do, what I need from you and where you decide. Nothing goes live without your approval.

Soft, moving colour in warm and cool tones
THE JOURNEY AT A GLANCE

Eight weeks, four steps, three moments where you decide.

Indicative, for a Business website. Point at any part to see what happens there.

MeDesign and build
YouInput and decisions

Orange lines are your approvals: nothing moves on until you say OK.

Week 1–2

Discover

We get clear on your goals, audience, content and opportunities before I design.

I DELIVER
  • A workshop about your company, audience and goals
  • A logical page structure and an overview of the content you need
YOU BRING
  • Share your goals and the audience you want to reach
  • Bring existing material and examples you like
YOU GET

A page structure to approve

Structure OK
Week 3–5

Design

I design in Figma, refine the details and create reusable components and tokens.

I DELIVER
  • A design for desktop and mobile, based on your brand
  • Reusable components and tokens
YOU BRING
  • Give one set of combined feedback per round
  • Decide at the agreed moments
YOU GET

A design to approve

Design OK
Week 6–7

Develop

I translate approved designs into clean code with Claude Code and robust systems.

I DELIVER
  • A responsive build with a CMS for text and images
  • Your final texts, images and translations placed within the agreed scope
YOU BRING
  • Deliver your final texts, images and translations
  • Click through the preview and tell me what to adjust
YOU GET

A working preview to approve

Preview OK
Week 8

Deliver

I test every breakpoint, interaction and detail before putting your site into the world.

I DELIVER
  • Technical SEO and checks of mobile, forms and interactions
  • An explanation of how to manage your website
YOU BRING
  • Give your final approval
  • Choose: handover or Studio
YOU GET

Your live website

Go live
HOW I WORK
A blurred portrait in warm orange light

The way I work

01

One creative partner

You work directly with the person who designs and builds your website, from the first idea to the final launch.

02

AI helps, people decide

AI helps me implement and maintain code. Design decisions, review, accessibility, content quality and the final sign-off stay human-led.

03

Decide together

I share directions early, ask for feedback at agreed moments and we decide together before anything is built. Nothing goes live without your approval.

PLANNING

How long it takes.

Indicative, from the agreed start. It depends on the scope and on how quickly content and feedback come in.

ONEPAGER1 page
1–2 weeks to launch
BUSINESSUp to 10 pages
4–8 weeks to launch
BUSINESS PLUSUp to 30 pages
8–12 weeks to launch
AFTER LAUNCH

We agree on this before launch.

A red landscape in soft, blurred light
Your website is live

Handover

A handover with documentation, so your team can take it from there.

  • Documentation
  • An explanation of how to manage it

Studio

A subscription with a visual editor, analytics and hosting for ongoing care.

  • Visual editor
  • Analytics
  • Hosting
  • Ongoing care
See Studio plans
BEFORE WE BEGIN

Frequently asked questions.

A few useful things to know about my approach.

Do I need a clear brief before we start?+

No. A clear brief helps, but you do not need one. Discover, the first step, is where we shape the goals and the scope together.

How much say do I have while you design?+

A lot. I share directions early, ask for feedback at agreed moments and we decide together before anything is built. Nothing goes live without your approval.

Do you design in Figma before building?+

Yes. I start with the experience and visual direction, then establish responsive components and shared design tokens before development.

Is the website entirely generated by AI?+

No. AI helps me implement and maintain code, but design decisions, review, accessibility, content quality and final sign-off remain human-led.

Can our team edit the site after launch?+

Absolutely. Depending on your needs, I can connect a CMS, deliver editable components, or provide a documented codebase with a safe review and deployment process.

Do you work with companies outside the Netherlands?+

Yes. Based in Rotterdam, I collaborate remotely with teams around the world, in Dutch and English.

What happens after launch?+

We agree that before launch. Either a handover with documentation, so your team can take it from there, or a monthly maintenance scope for changes, technical care and ongoing improvements.

NEXT STEP

Let’s make your next idea happen.

Tell me what you’re working on. We’ll figure out the right next step together.

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